Press Information 24th August 2011
All bottled up! elbow’s ‘build a rocket boys!’ beer to go global
build a rocket boys!’ beer created by elbow and brewed by Robinsons is to be launched in bottle as well as cask. Bottling ‘build a rocket boys!’ beer comes in response to countless requests for the beer to be available outside of the band’snorth westheartland.
elbow are delighted, “fans across the world will now have the chance to enjoy a pint of ‘build’, even if they can’t get to the north west for a pint of cask.”
In addition Robinsons have decided to use this opportunity to support the famine appeal in East Africa. John Robinson of Robinsons Brewery says, “We are keen to support Oxfam in their efforts and will donate a significant percentage of profits raised by ‘build a rocket boys!’ beer to this campaign.”
Visit www.oxfam.org.uk to find out how to support Oxfam’sEast Africa appeal to supply food and water to more than 10 million people in desperate need during the worst food crisis of the century.
2011 has seen elbow cement their status as one of the UK’s most important bands, with their first sell out UK arena tour, an amazing set on the Pyramid stage at Glastonbury and a third nomination for the Barclaycard Mercury Music Prize for the ‘build a rocket boys!’ album. With Leeds Festival on Friday 26th August and Reading Festival on Sunday 28th August, after touring across Europe, the band are looking forward to ending a great 2011 with a pint of ‘build’ and hopefully another Mercury Music Prize for their collection!
Countdown to the launch in October, at the Manchester Food and Drink Festival www.foodanddrinkfestival.com, is underway with the brewing of ’build’ set to start in the next few weeks.
‘build a rocket boys!’ beer website is coming soon…fans will soon be able to keep up to date with latest news, stockists and shop to buy ‘build a rocket boys!’ beer. Follow elbow beer on facebook to be the first to hear when the website is launched.
A unique CD shaped pump clip will be created for ‘build’ for great standout on the bar. Pubs and bars interested in stocking the cask or bottled beer should contact Claire Middleton at Robinsons Brewery on 0161 480 6571/ 07896 198 240.
Photograph: ‘All bottled up! Preview of ‘build a rocket boys!’ bottle and pump clip
Robinsons PR enquiries
Carmen Byrne 07814 394 965
elbow PR enquiries
Lewis Jamieson 07718 653582
T: 020 8254 7875
Twitter – @LewJam
Chris Smith – Renegade 020 8563 7788
Liz Goodwin – Fiction/Universal 020 471 5000