Press Information 26th September 2011
‘build’ up to the countdown with pints at preview pubs
Robinsons Brewery have hand-picked pubs for elbow and beer appreciators to be the first to sample a pint of elbow’s ‘build a rocket boys!’ beer before the official launch.
From Friday 30th September only a limited number of pubs in and around Manchester will have the first barrels of ‘build’ on cask. Plus, one very special cask delivery, outside of the band’s northwest heartland, to The Lamb at Satwell in Henley-on-Thames. To view a list of preview pubs visit www.elbowbeer.co.uk
“We really wanted to make this weekend an exciting part of the build up to the official launch,” says John Robinson of Robinsons Brewery, “ so we’re also giving people the chance to win a limited edition elbow beer t-shirt.”
Fans can pace themselves between Friday 30th September and Thursday 13th October by collecting 8 stamps (one per pint) from the preview pubs before exchanging their stamped collector cards for an elbow beer t-shirt either at the Manchester Food and Drink Festival or by post to the brewery.
Other stockists for wider availability will be added to the website after the official launch on the 13th October.
Pubs and bars interested in stocking the cask or bottled beer should contact Claire Middleton at Robinsons Brewery on 0161 480 6571/ 07896 198 240.
Photograph: www.elbowbeer.co.uk lifts off!
Robinsons PR enquiries
Carmen Byrne 07814 394 965
elbow PR enquiries
Lewis Jamieson 07718 653582
T: 020 8254 7875
Twitter – @LewJam
Chris Smith – Renegade 020 8563 7788
Liz Goodwin – Fiction/Universal 020 471 5000