Manchester’s multi-award winning band, Elbow, are celebrating once again after their collaboration with legendary Stockport brewers, Robinsons, saw their limited edition beer, ‘build a rocket boys!’, literally flying off the shelves.
Robinsons report brisk trade of the beer with several supermarkets across the North West ordering extra stock of ‘build a rocket boys’, to keep up with demand. Elbow and Robinsons officially launched the beer at the recent Manchester Food and Drink Festival and the ale has gone on to be a big hit with music and beer fans alike. Two of Manchester’s most iconic drinking establishments, Kro Bar and The Castle, have already requested a second helping of the beer after pumps quickly ran dry.
The success of Elbow’s beer is good news for the Oxfam Famine Appeal. With the worst food crisis of the century leaving more than 10 million people in East Africa in desperate need of food and water, Robinsons Brewery will donate a significant percentage of all profits raised by the sale of ‘build a rocket boys!’ beer to Oxfam’s appeal.
“I think the popularity of the beer has taken some of our suppliers by surprise,” said Robinsons’ Brand Manager, John Robinson.
“’build a rocket boys!’ has been selling in the region of 7200 pints a week at our pubs. Thankfully, all those who had sold out of the beer have now reordered, we’ve sent an extra 50 cases to Booths, and Kro Bar and The Castle have also restocked.
“The good news is that Elbow beer is now available in all of the Morrisons stores in the North West.”
The unprecedented demand for Elbow’s beer adds an extra twist to the competition to win an exclusive Elbow platinum disc.
To be in with a chance of winning this fantastic prize, simply guess how many barrels of Elbow beer will be sold in the opening month of its availability. Email your answers to firstname.lastname@example.org.